Clay

Description

Clay empowers go-to-market (GTM) teams to leverage unique data and act on it effectively. The platform integrates over 150 premium data sources and AI research agents, allowing users to discover and research target companies and individuals with unparalleled depth. This comprehensive data foundation is crucial for understanding the total market, identifying ideal customers, and pinpointing the gaps between them.

At its core, Clay offers robust data enrichment capabilities, enabling users to find new leads, score accounts and contacts, and personalize outreach efforts. It tracks vital intent signals, such as job changes, website visits, and company mentions, allowing for timely and relevant engagement. AI-led research agents, known as Claygents, can navigate public databases and gated forms to uncover unique data points, significantly enhancing data coverage and accuracy. For instance, Clay has demonstrated the ability to more than double enrichment coverage from low 40% to high 80% using AI.

The platform's AI capabilities extend to creating and scaling context-aware AI agents. Users can chat with Sculptor for GTM idea generation and analysis, and build reusable Claygents for consistent data enrichment across workflows. These agents can be connected to various data sources, including CRMs like Salesforce, communication tools like Gong, and document platforms like Google Docs, to enrich data with deeper business context.

Clay facilitates the orchestration and actioning of data at scale. It allows teams to combine enrichments, intent signals, and CRM data to identify target accounts and trigger automated actions. This includes building dynamic buyer segments based on combined signals and enrichment data, and synchronizing millions of CRM records with data from over 150 providers. The platform also enables perfect timing for outreach by alerting sales reps, updating CRMs, or launching campaigns through its native sequencer. Over 3 million companies are monitored for buying signals to prioritize outreach.

Beyond data aggregation, Clay focuses on turning data into action through flexible and iterable workflows. It integrates with various tools in a tech stack, supporting use cases from CRM enrichment to intent-based outbound campaigns. AI formatting tools help clean and standardize data, while AI conditional logic allows for dynamic workflow execution without engineering. Destinations are flexible, allowing data to be pushed to CRMs, email tools, ad managers, and more, with the option to build custom integrations via an HTTP API. Clay is trusted by over 500,000 leading GTM teams and is backed by enterprise-grade security, including SOC 2 Type II, GDPR, CCPA, ISO 27001, and ISO 42001 compliance.

Clay's Core Features

• Access 150+ premium data sources

• Utilize AI research agents (Claygents)

• Combine multiple data providers for comprehensive coverage

• Track job changes, promotions, and other intent signals

• Automate growth workflows with natural language

• Sync targeted ad audiences to LinkedIn, Meta, and Google

• Centralize first and third-party data sources

• Build GTM workflows with AI assistance

• Enrich CRM data with high-quality information

• Automate inbound lead enrichment and routing

• Build dynamic buyer segments

• Time outreach perfectly with automated alerts and CRM updates

• Clean and format data using AI

• Run action steps conditionally based on logic

• Push enriched data to various destinations via API

How to use Clay?

1. 1

   Configure data sources: Connect to 150+ premium data providers and your own API keys.

2. 2

   Research and enrich: Use AI agents and data sources to find and enrich target companies and people.

3. 3

   Build workflows: Design automated GTM sequences using natural language and conditional logic.

4. 4

   Activate data: Sync audiences to ad platforms and update CRM records automatically.

5. 5

   Iterate and optimize: Analyze workflow performance and refine strategies for continuous improvement.

Clay's Use Cases

• CRM Enrichment
• Account Research
• Intent-Based Outreach
• ABM Campaigns
• Automated Lead Routing
• Ad Audience Sync
• Territory Planning
• TAM Sourcing

FAQ from Clay

• What is Clay and what does it do?

  Clay is a go-to-market platform that combines data enrichment, AI research agents, and workflow automation to help businesses find, understand, and engage with their target audience more effectively.

• How does Clay use AI?

  Clay uses AI through its Claygents for research and data discovery, Sculptor for GTM workflow generation, and AI formatting for data cleaning and standardization.

• How many data sources does Clay offer?

  Clay provides access to over 150 premium data sources within a single platform.

• Can Clay automate outreach?

  Yes, Clay can automate outreach by triggering actions like alerting sales reps, updating CRMs, or launching campaigns through its native sequencer based on data signals.

• What kind of GTM workflows can be built with Clay?

  Clay supports a wide range of GTM workflows including CRM enrichment, TAM sourcing, territory planning, inbound lead routing, intent-based outreach, ABM, and AI-powered outbound campaigns.

• How does Clay help with ad targeting?

  Clay allows users to build targeted ad audiences using combined data signals and sync them directly to platforms like LinkedIn, Meta, and Google.

• Is Clay suitable for different company sizes?

  Yes, Clay is trusted by over 500,000 leading GTM teams of all sizes, from startups to enterprises.

• What security measures does Clay have in place?

  Clay is SOC 2 Type II compliant and adheres to GDPR, CCPA, ISO 27001, and ISO 42001 standards for enterprise-grade security and data privacy.

• Can I integrate Clay with my existing tools?

  Yes, Clay can connect to various tools in your tech stack and push enriched data to CRMs, email tools, ad managers, and more via its HTTP API.

• What is the value proposition of using Clay?

  Clay's value proposition lies in its ability to consolidate data, leverage AI for insights, automate workflows, and enable actionable GTM strategies, ultimately driving revenue growth.