inPowered AI

Description

inPowered AI offers a sophisticated solution for agencies and brands aiming to maximize their media outcomes through advanced AI. The platform leverages containerized AI decisioning to ensure that every advertising impression contributes to tangible business results. This approach is applied across various digital channels, including Connected TV (CTV), video, and display advertising.

At its core, inPowered AI focuses on impression-level decisioning. This means that each individual ad impression is analyzed and optimized in real-time based on its potential to achieve specific business objectives. The AI models are trained on a comprehensive dataset that includes information from leading data providers such as Kantar, Cint, EDO, Innovid, PlaceIQ, and Adelaide, alongside a brand's own first-party data. This robust data foundation allows for highly accurate and effective optimization.

The platform is designed to deliver a range of measurable outcomes. These include driving stronger brand recall and favorability through Brand Lift, converting passive viewers into active searchers with Search Lift, and generating verified store visits with precision. Furthermore, inPowered AI can boost app subscriptions that lead to real value and increase overall customer value beyond initial conversions. It also focuses on capturing more qualified leads faster through Attention optimization and driving engagement via its Sell-Side AI Decisioning.

Agencies and brands can utilize inPowered AI's Private Marketplace (PMP) deals to achieve these outcomes at scale. The system is built to optimize for real business objectives, whether it's increasing brand awareness, driving conversions, or improving customer lifetime value. Case studies highlight significant improvements, such as a 44% increase in targeted reach, a 77% boost in Click-Through Rate (CTR), and a 75% reduction in Cost Per Site Visit, demonstrating the platform's effectiveness in delivering measurable performance gains.

InPowered AI is positioned as a powerful tool for those looking to move beyond traditional ad metrics and focus on driving concrete business results. Its ability to optimize at the impression level, combined with its extensive data integrations and focus on outcome-driven advertising, makes it a valuable asset for modern digital marketing strategies.

inPowered AI's Core Features

• AI-powered impression-level decisioning

• Containerized AI for media outcomes

• PMP deals for CTV, Video, and Display

• Optimization for Brand Lift

• Optimization for Search Lift

• Optimization for Store Visits

• Optimization for App Subscriptions

• Optimization for Customer Value

• Optimization for Attention

• Optimization for Engagement

• Optimization for Efficient Reach

• Data integration from Kantar, Cint, EDO, Innovid, PlaceIQ, Adelaide

• Utilizes first-party data for training

How to use inPowered AI?

1. 1

   Request a Demo: Initiate contact to explore the platform's capabilities.

2. 2

   Configure Campaign Goals: Define specific business outcomes you aim to achieve.

3. 3

   Integrate Data: Connect your first-party data and select relevant third-party data sources.

4. 4

   Launch PMP Deals: Deploy AI-driven PMP deals across CTV, video, and display channels.

5. 5

   Monitor Performance: Track key outcome metrics in real-time.

6. 6

   Optimize Campaigns: Allow AI to continuously refine targeting and bidding for maximum impact.

7. 7

   Analyze Results: Review detailed reports on achieved business outcomes.

inPowered AI's Use Cases

• Brand Awareness
• Lead Generation
• Customer Acquisition
• Customer Retention
• In-Store Traffic
• Performance Marketing
• CTV Advertising
• Video Advertising

FAQ from inPowered AI

• What is inPowered AI?

  inPowered AI is a platform that uses containerized AI decisioning to optimize media outcomes for agencies and brands, focusing on delivering real business results from every advertising impression.

• What types of advertising does inPowered AI support?

  inPowered AI supports advertising across CTV, video, and display channels through AI-powered PMP deals.

• What kind of business outcomes can inPowered AI help achieve?

  inPowered AI can help achieve outcomes such as Brand Lift, Search Lift, Store Visits, App Subscriptions, Customer Value, Attention, Engagement, and Efficient Reach.

• What data sources does inPowered AI use for training its AI models?

  inPowered AI's models are trained on data from Kantar, Cint, EDO, Innovid, PlaceIQ, Adelaide, and the user's own first-party data.

• How does inPowered AI optimize advertising?

  It optimizes advertising through impression-level decisioning, analyzing each ad impression in real-time to align with defined business outcomes.

• Who is the target audience for inPowered AI?

  The target audience includes agencies and brands looking to maximize their media outcomes and drive measurable business results from their advertising spend.

• Can inPowered AI help improve brand awareness?

  Yes, inPowered AI can help drive stronger brand recall and favorability through its Brand Lift optimization capabilities.

• Does inPowered AI focus on driving foot traffic?

  Yes, inPowered AI can drive verified foot traffic through its Store Visits optimization feature.

• How does inPowered AI handle customer value?

  It focuses on growing customer value beyond the first conversion by optimizing campaigns for long-term customer relationships.

• What is the benefit of using PMP deals with inPowered AI?

  PMP deals with inPowered AI allow agencies and brands to deliver real business outcomes at scale and in real time through impression-level decisioning.

• How can I get started with inPowered AI?

  You can get started by requesting a demo through their website to discuss your campaign needs.