Description
Mercer offers a comprehensive, AI-powered solution designed to transform the fashion product design process from initial concept through to final production. Formerly known as Cala, Mercer serves as a central hub for independent designers, small fashion houses, and established brands, enabling them to consolidate development, production, and logistics into a single, cohesive platform.
The platform empowers users to build a consistent and reliable process by leveraging AI. Key capabilities include training custom, fine-tuned AI models specific to a brand's aesthetic, managing all collection assets in one place, and assigning tasks directly within collections. The AI Designer tool accelerates ideation, allowing users to generate designs from inspiration photos, hand sketches, CADs, or tech packs, or even start from scratch using AI prompts. Notes and measurements can be added directly to creative and technical files, and collection details can be exported to print-ready formats, significantly reducing development timelines.
Mercer centralizes the AI design process, allowing for the creation, uploading, storage, management, and updating of creative assets to keep projects on track. The AI Influences tool helps maintain brand consistency by training AI on reference imagery from past collections or inspiration boards. The AI Designer tool, along with features like Product Variations, Text-to-Image, and AI Paintbrush editing, optimizes the creative workflow and accelerates product development.
Collaboration is a core focus, with features enabling users to share precise design feedback and assign responsibilities through comments, measurements, and tasks. This unified communication system eliminates the need for scattered email attachments and lengthy message chains. Dynamic storage supports image, video, 3D, and Excel files, with direct commenting and collaboration capabilities. Team members can be added for streamlined communication, and designs can be easily shared with team members and production partners via print-ready PDFs and collection links, regardless of whether they have a Mercer account.
Task management tools, including checklists, timelines, and reviews, help keep production timelines on track. Assigned tasks trigger notifications within the dashboard and via email. For manufacturing and production, Mercer allows onboarding of partners to streamline communications and approvals. Enterprise solutions offer production management, logistics handling, and access to a global manufacturing network with expertise across numerous product categories. Mercer's software is designed as a standalone design and collaboration tool for those with existing production networks, streamlining communication with manufacturers directly from the platform.
Mercer: AI Tools for Fashion's Core Features
AI-powered product design from concept to production
Unifies development, production, and logistics
Train custom fine-tuned AI models specific to brand aesthetic
Manage all collection assets in one centralized platform
AI Designer tool for accelerated ideation and design generation
Product Variations, Text-to-Image, and AI Paintbrush editing features
Add notes and measurements directly on creative and technical files
Export collection details to print-ready files
Collaborative features including comments, measurements, and tasks
Unified communication for design feedback and team coordination
Dynamic storage for image, video, 3D, and Excel files
Task management with checklists, timelines, and reviews
Onboarding of manufacturing and production partners
Access to a global manufacturing network (Enterprise solutions)
How to use Mercer: AI Tools for Fashion?
Sign up for a Mercer account
Create a new design using the AI design tool
Upload inspiration, sketches, CADs, or tech packs
Utilize AI Designer for ideation and variations
Add notes, measurements, and collaborate with team members
Manage tasks and production timelines
Share designs with production partners
Mercer: AI Tools for Fashion's Use Cases
- AI-powered fashion design
- Brand consistency management
- Streamlined product development
- Team collaboration
- Production partner integration
- Asset management
- Design feedback






