Mida

Description

Mida is an A/B testing and web personalization platform aimed at lean marketing teams that want to experiment and improve conversions without relying on developers. It supports A/B split testing, URL redirect testing, testing for single-page apps, multivariate testing, feature flagging, and web personalization, all managed through a no-code visual editor with support for custom JavaScript and CSS.

Experiments can use unlimited variations with targeting by OS, user, traffic, and behavior, cross-domain testing and tracking, campaign scheduling, and no-code deployment. An AI feature lets users create and run experiments from a chat prompt, generating variants, goals, and traffic splits, setting Slack alerts when confidence hits a threshold, and shipping winners in the same conversation.

Mida emphasizes performance, with a script around 15KB compressed that is designed to have minimal impact on site speed. It works with almost any site that allows custom HTML, including Webflow, Wix, Framer, WordPress, Shopify, WooCommerce, and ClickFunnels, and offers native iOS (Swift), Android (Kotlin), and Flutter SDKs for server-side testing and feature flags in mobile apps. It integrates with tools such as Google Analytics 4, Google Tag Manager, Slack, and webhooks.

The free Sandbox plan includes up to 100,000 monthly tested users with no time limit or credit card, capped at 50,000 tracked events per day. Paid Growth and Enterprise plans add unlimited event tracking, more AI credits, and features for scaling teams and agencies.

Mida's Core Features

• A/B split, URL redirect, SPA, and multivariate testing

• No-code visual editor with custom JavaScript and CSS support

• AI-powered experiment creation from a chat prompt

• Web personalization and feature flagging

• Unlimited variations with OS, user, traffic, and behavioral targeting

• Cross-domain testing and campaign scheduling

• Lightweight ~15KB script with minimal site-speed impact

• Native iOS, Android, and Flutter SDKs for server-side testing

How to use Mida?

1. 1

   Install the snippet: Add Mida's tracking code to the pages you want to test.

2. 2

   Create an experiment: Use the visual editor or an AI chat prompt to build variants and goals.

3. 3

   Set targeting: Choose traffic split, targeting rules, and scheduling for the experiment.

4. 4

   Launch and monitor: Run the test and track conversions, with Slack alerts on confidence.

5. 5

   Ship the winner: Deploy the winning variation and queue follow-up experiments.

Mida's Use Cases

• Landing page optimization
• Web personalization
• Feature flagging
• Mobile app experiments
• Agency experimentation

FAQ from Mida

• Is Mida really free?

  Yes. The free Sandbox plan has no time limit and no credit card requirement, and includes up to 100,000 monthly tested users. Event tracking is capped at 50,000 events per day on Sandbox.

• What is a Monthly Tested User (MTU)?

  An MTU is counted when a unique visitor interacts with at least one active experiment within a billing month. Each user is counted once per month regardless of how many experiments or pages they see.

• Will Mida slow down my site?

  Mida is designed for minimal impact on site speed. Its script is about 15KB compressed, typically smaller and faster than most competitors.

• Which platforms does Mida work with?

  Mida works with almost any website that allows custom HTML, including Webflow, Wix, Framer, WordPress, Shopify, WooCommerce, and ClickFunnels, and offers iOS, Android, and Flutter SDKs for mobile apps.

• Does Mida support cross-domain testing?

  Yes. You can use the same project snippet across different websites or domains, adding it to each site you want to test or track goals within the same project.

• Does Mida integrate with Google Analytics 4?

  Yes. Mida can send test exposure, variant, and conversion events into GA4 for reporting, sending only anonymous identifiers such as test and variant IDs and no personally identifiable information.