Simple Analytics

Description

Simple Analytics provides a privacy-focused web analytics solution designed to overcome the limitations of traditional tools that rely on cookies and user consent. Unlike many platforms that miss a significant portion of website traffic due to ad-blockers and consent rejections, Simple Analytics captures 100% of visitors. This is achieved by operating without cookies or personal data, thus eliminating the need for consent banners and ensuring compliance with major privacy regulations like GDPR, PECR, and CCPA.

The core value proposition of Simple Analytics lies in its ability to bridge the 'consent analytics gap.' Most analytics tools only track users who explicitly agree to tracking, leading to a data loss of 20-60%. Simple Analytics fills this void by collecting data that would otherwise disappear, offering a comprehensive view of website traffic. This allows businesses to understand their entire audience, not just a fraction.

For teams and agencies prioritizing user privacy, Simple Analytics offers a clear and actionable alternative. It can be used alongside existing analytics tools like Google Analytics to complement their data. While Google Analytics provides deep insights into identified sessions for consenting users, Simple Analytics ensures that all traffic, including that from users who reject cookies or use ad-blockers, is accounted for. This combined approach delivers complete analytics, capturing every visitor and every insight.

The platform is EU-owned and hosted, with its headquarters in Amsterdam. It emphasizes data security and privacy-first principles, refraining from collecting IP addresses, storing data in the browser, or tracking users across multiple sessions or devices. This commitment to privacy makes it a trusted choice for organizations that want clear website insights without compromising user privacy. Simple Analytics is also SOC 2 compliant, with this certification coming soon.

Setting up Simple Analytics is designed to be straightforward, allowing users to implement analytics in minutes without requiring a sales call. The tool is trusted by a growing user base of over 38,700, including agencies, enterprise teams, and white-label partners. It caters to businesses that need a focused web analytics tool to gain a full understanding of their website's performance while respecting user privacy.

Simple Analytics's Core Features

• Captures 100% of website traffic

• Works without cookies or consent banners

• 100% GDPR compliant

• SOC 2 Compliant (coming soon)

• EU-hosted data

• No IP address collection

• No cross-device tracking

• Can be used alongside Google Analytics

• Simple setup in minutes

• Privacy-first approach

How to use Simple Analytics?

1. 1

   Start for free: Access the platform to begin your analytics journey.

2. 2

   Integrate: Implement Simple Analytics into your website with minimal effort.

3. 3

   Analyze: View comprehensive website traffic data without consent banners.

4. 4

   Optimize: Use the full picture of your audience to improve your website strategy.

Simple Analytics's Use Cases

• Privacy-focused analytics
• Bridging data gaps
• GDPR compliance
• Complementing GA4
• Agency analytics
• Website performance tracking

FAQ from Simple Analytics

• What makes Simple Analytics a privacy-first alternative?

  Simple Analytics is privacy-first because it operates without cookies or personal data, eliminating the need for consent banners and ensuring compliance with major privacy laws like GDPR.

• How does Simple Analytics capture more traffic than other tools?

  It captures up to 60% more traffic by tracking visitors who reject cookies or use ad-blockers, data that is typically missed by traditional analytics platforms.

• Is Simple Analytics GDPR compliant?

  Yes, Simple Analytics is 100% GDPR compliant and adheres to other major privacy regulations such as PECR and CCPA.

• Can I use Simple Analytics with Google Analytics?

  Absolutely. Simple Analytics can be used alongside Google Analytics to provide a complete picture of your website traffic, capturing the data that Google Analytics might miss.

• Does Simple Analytics require consent banners?

  No, Simple Analytics does not require consent banners because it does not use cookies or collect personal data from visitors.

• Where is Simple Analytics data hosted?

  Simple Analytics is EU-owned and its data is hosted within Europe, ensuring data stays within the region.

• What kind of data does Simple Analytics collect?

  Simple Analytics collects essential website traffic data without tracking individual users or storing personal information like IP addresses.

• How easy is it to set up Simple Analytics?

  Setup is designed to be quick and easy, allowing users to implement analytics in minutes without needing a sales call.

• Who trusts Simple Analytics?

  Simple Analytics is trusted by privacy-minded teams, agencies, enterprise clients, and white-label partners who need clear website insights without compromising user privacy.

• What is the consent analytics gap?

  The consent analytics gap refers to the significant portion of website traffic that goes untracked by most analytics tools because users reject cookies or consent requests.