Description
TAWNY pioneers AI-based video analytics, focusing on human behavior analysis with a strong emphasis on privacy. Their core technology integrates people flow, emotion, and attention data to decode complex human affective states and behaviors, both at the group and individual levels. This advanced analysis is achievable in real-time using standard camera hardware, making sophisticated insights accessible.
Developed and tested with established partners and clients since 2017, TAWNY has built commercially viable, high-precision models based on proprietary data sets. Their technology is now patented, underscoring its innovation and effectiveness. A key differentiator is the adaptability of their algorithms, which can process any type of video data, from recorded footage to live feeds from high-resolution industrial cameras or simple webcams.
As a German company, TAWNY places data privacy at the forefront of its development process, ensuring all solutions are compliant with GDPR standards. This commitment to privacy is fundamental to their 'Made in Germany' ethos. Based in Munich, a hub for innovation, TAWNY offers both off-the-shelf and custom solutions tailored to a wide array of industries.
TAWNY's technology has garnered positive feedback from industry leaders. Live Matters highlights their cutting-edge Vision AI for audience analytics, integrating it into their event analytics platform. GfK's experience with their state-of-the-art facial coding metrics and professional support was very positive. FC Bayern München Basketball found the fan emotion capture fascinating, opening new avenues for digital fan experiences. SAP and IMI International have also recognized TAWNY's professionalism, focus, and reliability as a trusted technology provider in their respective fields, delivering impactful insights and results.
TAWNY's Core Features
AI-based video analytics
Human behavior analysis
People flow tracking
Emotion detection
Attention analysis
Real-time processing
Individual and group analysis
Patented algorithms
Works with any camera hardware
GDPR compliant
Off-the-shelf solutions
Customizable solutions
High-precision models
Proprietary data sets
How to use TAWNY?
Integrate Camera: Connect your existing camera hardware to the TAWNY system.
Configure Analytics: Set up desired analysis parameters for people flow, emotion, and attention.
Process Data: Allow TAWNY's algorithms to process real-time or recorded video feeds.
Analyze Behavior: Review insights on human behavior at individual and group levels.
Implement Solutions: Utilize the generated data for business improvements and strategic decisions.
TAWNY's Use Cases
- Audience Analytics
- Retail Behavior Analysis
- Fan Emotion Tracking
- Workplace Productivity
- Advertising Research
- Human-Computer Interaction







